inSwindon BID create #ShineOnSwindon Mural

Eye-catching mural was designed and created by local artist, Peter Cowdy and Dayna Baxter.

inSwindon BID have today unveiled a unique mural experience as part of their welcome back campaign, #ShineOnSwindon, which aims to support businesses across the town centre.

The Mural Experience has been created at Swindon Bus Station. At a total of 132ft across 4 walls, it can also be seen from Newbridge Square and features the #ShineOnSwindon identity, as well as unique landscapes from day to night using a combination of paint and spray paints.

Mark Rogers, BID Manager said, “We’re excited to be bringing more visual experiences to the town centre in support of our businesses. The Mural Experience has created an area of interest in the town centre that we hope visitors will enjoy and share via their social channels using the hashtag #ShineOnSwindon. We hope to build on this in the future as we continue to support our businesses.”

The Mural Experience was designed and created by local artist, Peter Cowdy and Dayna Baxter. Peter has created murals, models and designed internationally, completing commissions for community groups, independent businesses, museums, local authorities, and multinational companies.

Dayna is a self-taught abstract artist, specialising in hard-edge geometric pattern and shape work. His work is a marriage of bright bold colours and geometric shapes that aim to bring life and joy to any area and the observer.

Peter Cowdy, said, “When looking at the space and what the BID were trying to achieve across the four walls, we devised the theme of the whole area to involve mirroring to opposites. Day to night for instance and then the wise owl and the courageous lion. We really hope people enjoy what we’ve created to support the campaign.”

inSwindon BID launched the visual and digital campaign, #ShineOnSwindon to support businesses and drive footfall safely into the town centre after lockdown was eased back in June.

InSwindon BID is a democratically elected, business-led organisation which was formed to improve a defined commercial area in Swindon town centre. Since 2007 it has invested more than £5m in the town centre.

More information on the #ShineOnSwindon campaign can be found at